From first call to found.

Intake — we start by listening.

In a structured intake call, we collect the facts that drive everything downstream: your business name, owner background, service list, service area, NAP (name, address, phone), operating hours, credentials, and competitive landscape.

We also gather your existing digital assets — Google Business Profile, social accounts, current website, reviews, and any previous SEO work. This gives us a complete picture of what's live, what's claimed, and what's been done before.

• Business fundamentalsOwner background, service list, service area, NAP, hours, credentials.
• Competitive landscapeWho you compete with locally — both the names you already know and the ones quietly outranking you.
• Existing digital assetsGoogle Business Profile, social profiles, current website, reviews, and any previous SEO work.

Evaluation — research before recommendations.

Before we build a single page, we produce a Market Intelligence Report. This is a research document — not a proposal deck — built specifically for your business and your service area.

• Competitor auditWho ranks for your services today, what they're doing right, and where they're exposed.
• Keyword landscapeSearch volume, difficulty, and intent — mapped across every service and every city in your area.
• SERP feature analysisWhich queries trigger local packs, featured snippets, AI Overviews, and People Also Ask — and what content format wins each.
• Entity & authority gapHow Google currently understands your business versus your top three competitors.
• Content opportunity mapThe exact pages, blog topics, and schema types that will close the gap.

You receive the full report. We review it together and lock in the site architecture before a single page is built.

Preparation — research becomes infrastructure.

With the research approved, we build. This phase runs 2–4 weeks depending on the scope of your service area.

• Site architectureStatic-first builds on managed infrastructure — complete structured data, answer-first content, booking forms, CRM integration, and performance tuned so Google and the AI engines can read every word.
• Content foundationService pillar pages, city-specific matrix pages (typically 50–150 pages), and an initial blog content calendar — all written with the research findings baked in.
• Conversion wiringOnline booking or contact forms connected to your CRM, call tracking provisioned, email notifications configured, and every lead path tested end to end.
• Local presence setupGoogle Business Profile optimization, schema markup verified via Rich Results Test, and social profile pages created or claimed where they don't exist.
• Staging reviewYou see the full site on a staging URL before anything goes live. We walk through every page together. Nothing launches without your sign-off.

Deployment & ongoing optimization — launch day is the starting line.

We deploy to your production domain with SSL, CDN, and DNS configured. Then the ongoing work begins. We don't hand you a website and disappear — the site gets better every month because the data tells us exactly where to focus next.